Have you ever seen a games logo as horrible as the 2012. Commission for a sustainable london 2012 postgames report november 2012. The first event, the group stage in womens football, began on 25 july at the millennium stadium in cardiff, followed by the opening ceremony on 27 july. With the olympics about two weeks away, consider this a final youcantunseeit reminder that the 2012 london olympics logo looks like lisa simpson performing oral sex. London 2012 design icons the olympic logo design week.
London 2012 organising committee chairman lord coe said the brand would attempt to reach out to young people around the world. London 2012 brands of the world download vector logos and. The athens 2004 logo had a subtle reference to olive wreaths, the traditional prize at the ancient games and the sydney 2000 logo had subtle references to australian culture. Most youngsters hate london 2012 logo media the guardian. Jul 23, 2012 london 2012 design icons the olympic logo the london 2012 olympics identity has had an interesting existence so far. Brand expression using the london 2012 education logo.
We are on the eve of another olympic games, this turn in london. London 2012 olympic torch relay route animation duration. Written by hrant papazian on august 17, 2012 the visual identity of the london games was uncomfortable, like a shattered stainedglass window. The london 2012 logo was designed by the worldrenowned brand consulting firm wolff olins. London was the first city to host the modern games three times, having previously been the site of the 1908 and 1948 olympics. Lord coe, chairman of the london games organising committee, said the new logo was edgy and appeared to suggest it was designed to provoke a strong reaction. It all smacked of politics at the time and nothing since then has. London 2012 vector logo london 2012 logo vector free. Its possible the logos designers sought to affectionately work a bit of londons. Agreement signed to support learning of mandarin chinese in the uk, signed by joanna burke, director, british council in china and ma jianfei, hanban directorgeneral, london, 16 april 2012 cropped. The logo, which aims to tap into the youth market with a multimedia design, has come in for. Jun 05, 2007 the 2012 olympics logo blows in more ways than one. Id already fielded a number calls and emails before lunch from friends, designers and even the media. Support the guardian available for everyone, funded by readers.
The logo of the paris 2012 bid on the front of the assemblee nationale in paris. Design a better logo than the one thats found here it should represent all that is great about london and the olympics. The environmental sustainability of the london 2012. The london 2012 olympics committee likes to call the logo, from wolff olins. Up to 180,000 spectators a day entered the park to enjoy the games, making it the principal focus of olympic activity. How lisa simpson got ahead at the olympics art and design. Apr 25, 2012 are londons 2012 logos the worst in olympic history. Report of the ioc evaluation commission for the games of the xxx olympiad in 2012 pdf. Animal olympics 2018 wild animal sports day by zerkaaplays. The inspired by 2012 brand brings together legacy projects inspired by the. The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the runup to the games. A colorful depiction of the year 2012, this jagged and modern design has received more confusion and distaste than acceptance.
The centre, one of the main venues of the 2012 summer olympics and the 2012 summer paralympics, was used for the swimming, diving and synchronised swimming events. The london 2012 games were centred around the olympic park in east london, which is the site of a number of new sports venues. The london organising committee of the olympic games and. Jun 07, 2007 the logo was designed by the wolff ollins agency at a cost of. London 2012 olympic games olympic photos the 2012 logo your designs the 2012 logo your designs lauren poindexter, texas, usa. Browse to see more london 2012 related vector logos. But for london 2012, the logo doesnt encapsulate anything that can instantly be recognised as anything that relates to.
Design firm wolff olins was chosen over 6 years ago to create the 2012 london olympic games logo. Unveiled in 2007 to a lessthanenthusiastic reception with some commentators memorably suggesting that it resembled lisa simpson engaged in a sex act, the identity has, for the last five years, been rolling out on. The logosymbol is available in blue, pink, green and orange. Pdf this study addresses the governance of the london 2012 olympics legacy. When it was revealed in 2007, a petition circulated great britain that was signed by over 48,000 citizens to have the. The logo symbol is available in blue, pink, green and orange.
Bbc london 2012 olympic games the 2012 logo your designs. The london aquatics centre is an indoor facility with two 50metre 164foot swimming pools and a 25metre 82foot diving pool in queen elizabeth olympic park in stratford, london. Committee delivered everything promised in londons bid. London 2012 was the successful bid to host the 2012 summer olympics, held in london with most events taking place in stratford in the borough of newham. Bbc londons 2012 logo report help playing audiovideo it reaches out to young people in new and creative ways and uses the language that they understand and. Having said that the various applications have been quite good such as the street banners and the tickets.
Apr 09, 20 the inspired by 2012 brand brings together legacy. London 2012 was the games of the xxx olympiad, it took place in london from 25 july to 12 august 2012. Using the london 2012 education logo logo usage clearance area and size application to ensure legibility and standout it is important to leave adequate clear space around the logo. Jun 04, 2007 the bbc is holding a competition to suggest alternatives to the london 2012 olympics logo itself a uniquely horrible design. The role of branding in london 2012 webdesigner depot.
The 2012 summer olympics, formally the games of the xxx olympiad and commonly known as london 2012, was an international multisport event that was held from 27 july to 12 august 2012 in london, united kingdom. Lord coe chair, london 2012 organising committee locog when. It should not look like you dropped a cheap garish plate on the floor with the words london 2012 and olympics written on it. Almost 70% of 11 to 20yearolds dislike the youthtargeted london 2012 logo, according to a study. Jan 17, 20 london olympics 2012 the look of the games. The current status of the logo is active, which means the logo is currently in use. I feel it is an embarrassment and portrays our country in the worst possible way. Following four rounds of voting by members of the international olympic committee ioc, today, at the 117th ioc session, in singapore, london.
The symbol is based on the date 2012 and has been stylised as graffiti. June 4th marked the launch of the new london 2012 olympic logo and it didnt take long for the controversy to begin. The london games were the 27th occurrence of the modern olympic games. Wolff olins basis for the logo was that london was a city that didnt need an olympic games to put it on the map, already being an economic and social global hub. Hilariously, one entrant managed to smuggle a goatse variant into the. Boris johnson, mayor of london visitor information is also available by calling 0870 1 566366 in the uk. Paris 2012 was an unsuccessful bid for the 2012 summer olympics to be held in paris.
Jun 12, 2007 almost 70% of 11 to 20yearolds dislike the youthtargeted london 2012 logo, according to a study. London 2012 wadas role in london and the efforts of the worlds antidoping community to provide a clean olympic and paralympic games issue 2 2012 an official publication of the world antidoping agency. It presents legacy not as a retrospective but a prospective. Hello, i require a logo for my new london 2012 blog. Administrative agreement with the council of europe regarding the use of the european emblem by third parties official journal of the european union 2012c 27104 general principle. Jul 24, 2012 the london 2012 brand is also vital to the funding of the games and is the london 2012 organising committees most valuable asset. While some may claim that the london 2012 logo is a visual challenge to the viewer and thus will spark interest and discussion, it does not seem to be a viable solution to the problem that was presented. It was unveiled on 4 june 2007 and received much criticism from the media and fans. The london 2012 website has a video showing how the logo will be implemented, plus has templates allowing people to create their own version of the logo. The consultancy who designed the london 2012 logo should have had an opportunity to work on it. Executive summary sustainability was an important element of our bid and underpins our preparations and our vision for the legacy of london 2012. Mar 07, 2008 bbc londons 2012 logo report help playing audiovideo it reaches out to young people in new and creative ways and uses the language that they understand and all the technology that is familiar. The use of the eu emblem in the context of eu rogrammes z %udienies for bene caireis and other thrid narteis 8 v.
London 2012 brands of the world download vector logos. Are londons 2012 logos the worst in olympic history. The london olympic logo marks most of which are registered in a variety of colour combinations are. London 2012 olympic games, athletic festival that took place july 27august 12, 2012. The london 2012 brand is also vital to the funding of the games and is the london 2012 organising committees most valuable asset. Jun 04, 2007 the logo for the 2012 olympics and paralympics has been unveiled in a starstudded ceremony in london. Download the vector logo of the london 2012 brand designed by get some designing in coreldraw format. The 2012 olympic games are fully underway and amongst the buzz of gold medals, world records, and outstanding athleticism is the controversy over the london olympic logo. The london 2012 olympic games provided 17 unforgettable days of sport and. The first real controversy of the games occurred in mid2007 when the official logo for london 2012 was unveiled and was labelled as embarrassing by media and the public 80% of voters on the. The use of colorful tv spots, bleeding edge animation and the typical sale of olympic products will only serve to mask the fact that this. Trademarks marketing visual identity visual communication logos. Pdf london 2012 the regeneration games researchgate.
A new logo has been unveiled for the london 2012 olympics. The bbc is holding a competition to suggest alternatives to the london 2012 olympics logo itself a uniquely horrible design. The 2012 olympics logo blows in more ways than one. Its not as bad as some of the others on this list oh, that monsat logo, but its still. Bt and london 2012 factsheet bt is the official communications services partner of the london 2012 olympic and paralympic games uk. To ensure we maintain both the emotional and commercial value of the brand, we need to carefully control its use and prevent its unauthorised exploitation. Support the guardian available for everyone, funded by. The london 2012 olympic and paralympic games and the olympic and. Lord coe chair, london 2012 organising committee locog when london was awarded the games of the 30th olympiad. The british olympic association had been working on the bid since 1997, and presented its report to government ministers in december 2000. The logo for the 2012 olympics and paralympics has been unveiled in a starstudded ceremony in london.
Pdf governance of the london 2012 olympic games legacy. Sports gave me the first place where this awkward girl could feel comfortable 22 nov 2018 legacy six years on, london 2012 is still delivering a positive economic legacy 27 jul 2018 london 2012 underworld peel back the. The official logo for the 2012 london olympics designed by wolff olins at a cost of. We need a new logo now, or at least a return to the old one.
Our involvement dates back to 2004 when we supported londons bid to be the. Rik clays blog the cosmic mind disappeared after he participated in an online interview. How lisa simpson got ahead at the olympics art and. London 2012 our simple vision to use the games as a catalyst for change has touched and transformed the lives and communities of millions of people across london, the uk and around the world. London 2012 from vision to reality commission for a sustainable.
The current status of the logo is obsolete, which means the logo is not in use by the company anymore. Jun 27, 2009 rik clays blog the cosmic mind disappeared after he participated in an online interview. The 2012 summer olympics, formally the games of the xxx olympiad and commonly known. Eps format, and open with adobe illustrator or adobe photoshop or coreldraw the current status of the logo is active, which means the logo is currently in use. He went missing and was later found dead in 2008 under suspicious circumstances. The recommended minimum clear space should be no less than 20% of the height of the figures 2012 indicated by x below, measured from. Sports gave me the first place where this awkward girl could feel comfortable 22 nov 2018 legacy six years on, london 2012 is still delivering a positive economic legacy 27 jul 2018 london 2012 underworld peel back the layers of london 2012s spectacular opening ceremony. But for london 2012, the logo doesnt encapsulate anything that can instantly be recognised as anything that relates to london, england or great britain.
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